Thank you for agreeing to offer your insights into the innovation process within your organization, please note that risks that you faced during the development of your new products are of interest to this study, we will be asking you about various marketing related risks and actions that you took during your new product development process. It takes between 10 to 15 minutes to complete this survey. If you are interested in receiving the executive summary of our study, you will have the opportunity to provide your email address at the end of this survey.